Collected Conscience is all about shared feelings and beliefs about brands, companies and social issues. Creating shared feelings and beliefs is the objective of marketing and measuring them is the role of marketing research.
Building on over 30 years of consumer and B2B research experience Collected Conscience provides custom marketing research services, research design and research management services to leading marketing organizations and research industry clients. Data collection, tabulation, translation and related services are placed in the hands of reliable subcontractors.
Corporate Sustainability Services
Collected Conscience works with partners to provide strategic and marketing services for sustainable value creation. Drawing on:
- a history of successful involvement in social issues (positive parenting, drinking and driving, substance abuse prevention and smoking cessation)
- teaching Green Marketing to senior environment and business students at U of Waterloo
Collected Conscience works with companies and organizations looking to take their sustainability practices to the next level.
Building a More Sustainable Future
No topic is more important – than sustainability. We are witnessing a profound shift in how people and business and civil society are thinking about energy, resource use, climate and the health of our planet. While environmental and pollution issues have been around for over 40 years, all indicators point toward a growing collected conscience that favours more sustainable business practices and consumption lifestyles – more action, soon.
Business is now getting on board. Business has the means, resources and scale to minimize ecosystem and climate change impacts – for their own and our collective benefit. Resource, manufacturing, distribution and retail companies are finding ways to integrate more sustainable practices into all of their business operations. But we are just getting started and there is much more to be done.
Most consumers have their hearts in the right place. But sales of green/eco products and services have been tepid. Changing consumer behaviour is increasingly the focus of major marketing companies and Collected Conscience is on board to help.