And this recent Nielsen global study suggests that millennials are the most open to investing in more sustainable products the older people.
Have we given up on them? This big generation is now swelling the ranks of the retired and the post-65 still-working cohort.
These twigs of the 60’s either grew into mighty moneyed oaks or more modest trees depending on how they were affected by globalization. Those with higher education and professional careers did well while working class especially men saw their wages go sideways or down for the past 3 decades.
Through time money or intelligence Boomers can make a difference and create a more favourable legacy for their descendents. Some Boomers are picking up the challenge. At BoomerWarrior Rolly Montpellier is on a mission to provoke action among those who might otherwise stand idly by while the collective consequences of our combined actions over the past hundred years or so have come home to roost.
As the generation with the biggest carbon footprint – they could be the primary target generation. You would think that AARP would be all over this, but they are not. The website does not even have a tab for the environment. AARP is virtually mute on the topic.
Are Boomers going to turn their backs on younger generations as they move into retirement? Are they going to travel and golf their brains out? It seems unimaginable.